Bar + Brand Consulting
Bar Consulting
Bar Consulting
After spending the last 10 years working in and behind some of the most highly regarded bars in both Chattanooga, TN and Denver, CO, Alex now spends her time consulting within the beverage industry. Throughout her tenure in the industry Alex has made it a priority to work alongside many of the cocktail community’s most respected leaders while also prioritizing her education in the worlds of wine and spirits.
From beverage development for both new and existing programs to staff trainings and bar design, Alex enjoys every aspect of assisting a business in bringing their goals into reality. Alex’s greatest passion when it comes to the food & beverage industry is ensuring that all voices are heard, particularly those that have historically not been given the opportunity to do so, such as hourly & tipped employees. In addition to beverage consulting, Alex uses her own experience in the field to create training programs and protocols that help business advocate for and protect their employees, as well as assist brands in better appealing to the market through collaboration and outreach.
Brand Consulting
Brand Consulting
Alex has passionately steered her consulting journey towards championing small, independent, and up-and-coming spirits and non-alcoholic liquor brands. With a keen focus on nurturing thoughtful, innovative, and inspiring brands, Alex has become a stalwart collaborator, leaving an indelible mark on the landscape since 2017. Specializing in the Denver, CO market, her expertise lies in guiding smaller brands through their inception, fostering organic growth, and establishing a robust presence in Colorado. Her portfolio has included influential names such as Belle Meade Bourbon, Seedlip, while she currently works with Three Spirit + Blurred Vines, The Pathfinder, Yola Mezcal, Forthave, and Convenient Cocktail Co.
Alex's commitment extends beyond regional boundaries as she actively contributes to national trade education initiatives and crafts compelling cocktail recipes that resonate with the brand ethos. Whether orchestrating seamless events, navigating complex trade relationships, or spearheading dynamic marketing strategies on social media platforms, Alex ensures that every facet of brand development is meticulously addressed.
Outside of work, Alex enjoys traveling with her partner, Stuart, cooking dinners at home with friends and family, riding motorcycles in the Colorado mountains, and spending time with her two dogs, Julep and Lorenzo.